Customer Relationship Management has played an important role in competing with the current market scenario, in particularly retailing field. It is a sufficiently wide ranging product that can encompass instant customer service and ensures complete customer satisfaction. Customer Relationship Management talks about the maintaining good relations with the customer. Somewhere, it also involves disseminating information about the marketing techniques like giving special discounts, lucky draws and offers to the esteemed customers in order to facilitate sales promotion and make them happy. In Customer section GSM based SMS technology is used to give the instant messages to the customers.

The Provision for:

• Introducing new customers
• Receive & Process the request of customers
• Automatic SMS Generation on various occasions
• Send and Receive Instant Messages to and from the customers
• Automatic as well as manual lucky draws generation
• Facility to transfer the stock from warehouse to another warehouse and warehouse to retail outlet.

What it Facilitates:

• Plan out the special Schemes/ Offer/ Lucky Draws
• Facilitate easy definition of lucky draws, special schemes & discount.
• Flexibility in composing SMS.
• Instant request processing of customers
• Confirms delivery of message

• Customer databank is maintained
• Fast and on time delivery of information
• Customers can be contacted easily and immediately
• Maintains a good relationship with the customers
• Aid to promotion of sale
• Ensures customer satisfaction
• Fast and Reliable
• Paper work and Manual burdens reduced to many folds
• Two way communication facility